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Stop Managing. Start Leading.

GREAT LEADERSHIP STARTS WITH WHO YOU ARE

RWS Rob Cutout

Stop Managing. Start Leading.

GREAT LEADERSHIP STARTS WITH WHO YOU ARE

BUILD AN ELITE TEAM

Achieve the Impossible. Routinely.

Learn how these unique approaches and comprehensive training programs can revolutionize your leadership abilities. Proven strategies, rooted in Special Forces principles and tailored for modern business environments, provide a comprehensive approach to leadership development. Learn how to lead your team to optimal performance and unprecedented results.

Whether you’re aiming to cultivate a culture of trust and integrity or seeking actionable techniques to enhance team performance, the tools and insights you need are here.

The Leadership Operating System transforms theoretical knowledge into practical skills, enabling you to act with Empathy, Purpose, Inspiration and Character to become an EPIC leader.

By embodying these principles, you will improve your leadership capabilities and create a resilient and adaptive team ready to tackle any challenge.

01 UNMATCHED EXPERTISE

Rob brings 30 years of elite Special Operations experience, offering actionable insights to elevate your leadership.

02 TRANSFORMATIONAL COACHING

Experience profound leadership growth through personalized sessions.

03 PROVEN STRATEGIES

Implement special operations tactics and techniques that consistently drive teams to achieve exceptional results.

04 INNOVATIVE APPROACHES
Utilize our proprietary systems and processes to foster adaptability and resilience in dynamic and challenging environments.
05 HOLISTIC DEVELOPMENT

Engage in programs that enhance both your personal growth and professional leadership skills.

06 SUSTAINED EXCELLENCE

Enjoy continuous support, ensuring lasting improvements and sustained leadership success.

CREATE A CULTURE OF ACCOUNTABILITY

SUCCESS STORIES

"Rob delivers the Goods- his life experience translates directly to business and uniquely qualifies him to speak and help design and drive your company's people and performance strategies."

Jeff Taylor

JEFF TAYLOR

FOUNDER/CEO MONSTER.COM, GM/CCO - PRINCIPLES (A RAY DALIO CO)

"Rob's one-of-a-kind experience, insights and way of looking at things make him one of the most engaging, informative, and entertaining speakers I've ever heard and assisted us in solving a challenging problem at Battle Sight."

Nicholas Ripplinger

NICHOLAS RIPPLINGER

FOUNDER & CEO, BATTLESIGHT TECHNOLOGIES

"Rob Schaefer delivers an outstanding experience – his expertise as a coach and facilitator, backed up with decades of real-world experience leading highly-specialized teams in unrelenting circumstances should make him your first pick. His balance of focused skill and unique perspective are not something that is found easily nowadays."

Chris Cancialosi

CHRIS CANCIALOSI, PH.D

MANAGING PARTNER & FOUNDER, GOTHAM CULTURE

"Mr. Schaefer has trained all my managers and made the entire organization a real team. We communicate and plan so much better now – and as a result, we've doubled our revenues within 2 years."

Deily Herrera

DEILY HERRERA

PRESIDENT, WORLDWIDE SERVICES GROUPS

"Robert's expertise in leadership, management, and team building combined with his ability to articulate and express complex ideas has helped create a much stronger senior management team across all of our companies. He’s provided us with outstanding training, tools, and guidance that will allow us to work more efficiently and increase profits."

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ROBERT BUNN

GENERAL COUNSEL, THE STRATEGIC GROUP

"Phalanx Leadership (Rob’s) Training Programs are the best I've ever attended. I learned more in 4 hours than all other leadership training programs combined."

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CHADWICK PELLETIER

FOUNDER & CEO, DAVINCI FILM FESTIVAL & VERITAS FILM & TELEVISION

"Attending Rob’s event was a transformative experience. His ability to engage the audience with compelling stories and insightful perspectives is unmatched. He's skillfully addressed complex topics in a way that was both accessible and thought-provoking."

Aja Baliker

AJA BALIKER

DIRECTOR OF OPERATIONS, ELEVATE STAFFING AND EVENTS

"Rob delivered on all fronts! He motivated our clients and left our team talking about him for months. The speech alone was impactful, but what impressed me was his generosity with the attention he gave to the attendees after the event. He’s a class act, and one I highly recommend."

Ashley Rebbert

ASHLEY REBBERT

EVENTS COORDINATOR, FAY FINANCIAL LLC

"The EPIC Leadership course is phenomenal. I went to the United States Merchant Marine Academy, Achieved a Master rank over a 12 year career at sea and started my own business. Rob’s course has given me the confidence, skills, and tools that no other leadership training in my military or professional career ever has."

Alex Hays

ALEX HAYES

PRESIDENT AND FOUNDER, ORION AND TAURUS LLC

"As a CEO, Rob's keynote was not just a speech; it was an experience that left our clients and team motivated and inspired. What sets Rob apart is his genuine engagement with the attendees, extending his influence beyond the stage. His passion and dedication are evident in every interaction, making him a true class act."

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EDWARD J. FAY

CEO, FAY GROUP

"What sets Rob apart is his authentic approach — he doesn't just speak; he inspires. His dedication to excellence and his ability to connect on a personal level, regardless of the crowd size, are remarkable. Rob’s impact is profound and lasting. He’s a veteran storyteller whose experiences and insights can truly motivate any team to achieve greatness."

David Reid

DAVID REID

CO-FOUNDER & CEO, TERRA ARMA

"Robert is always the perfect choice for a speaker. From the moment he walks into the room to the moment he leaves, his focus is on the attendees. Everyone leaves his sessions energized and excited about his message and his professionalism."

Mercy Ameyaw Aston

MERCY AMEYAW ASTON

NATIONAL CO-CHAIR, RAYMOND JAMES VALOR NETWORK

"Rob is a compelling speaker. It's not just the stories he tells or how he relates them directly to his audience or how he always gets them laughing, it's how he makes them feel: inspired; grateful; and ready to go out and do something great for the world."

Bobby Newman

BOBBY NEWMAN

OWNER, J.C. NEWMAN CIGAR COMPANY, CONGRESSIONAL MEDAL OF HONOR SOCIETY'S DISTINGUISHED CITIZEN AWARD

"Robert’s keynote address to our international audience of emerging world leaders was inspiring, entertaining, and expertly tailored to make everyone in our audience feel special. All of our members left feeling like they learned something new - but also re-learned something about themselves and their impact in their own countries and the larger world community."

Mary Ellen Upton

Mary Ellen Upton

Executive Director World Partnerships; Us State Department’s International Visitors Leadership Program (Ivlp)

"Taking Rob’s course has given me the confidence, skills, and tools that no other leadership training in my military or professional career ever has. I highly recommend this for any individual or executive team looking to advance their leadership skills to the highest levels."

Alex Hays

Alex Hayes

President and Founder, Orion and Taurus, LLC

"Rob’s unique perspectives from a lifetime on the frontlines of global security were invaluable to the professional engagements of our recent US State Department visitors from Kazakhstan. His unique and highly relevant experiences gave these security professionals insights into protecting soft targets from the operator’s perspective, which they could not experience anywhere else. We have been honored to have Rob engage with scores of our global security professionals, and he always brings an outstanding and inspirational perspective to the people he meets."

Gary L. Springer

President & CEO, World Partnerships, Inc.
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MEET
ROB SCHAEFER

What if you could transform your leadership abilities using the same principles that enable Green Berets to build and lead elite teams?

For over 40 years, Rob Schaefer has refined and taught the unique leadership methods that allow Special Forces teams to routinely achieve the impossible. Now, he’s adapted these proven approaches to help leaders like you create extraordinary results in any environment.

From special operations to the boardroom, Rob has seen firsthand how the right leadership principles can transform ordinary teams into exceptional ones. His mission today is sharing these Special Forces-proven methods with leaders who are ready to elevate their impact and build truly elite teams.

You’re about to learn the leadership secrets of the Special Forces—one powerful lesson each week.

lead like a green beret

latest news

Essential articles where elite strategy meets actionable insight from The Green Beret Way™

integrity

INTEGRITY

Tiwaz (ᛏ) symbolizes justice, honor, and leadership. It reflects the state of being that defines integrity: always keeping your word and aligning your actions with it. This is not just a virtue; it is a necessary condition for sustained exceptional performance.

courage

COURAGE

Uruz (ᚢ) symbolizes strength, resilience, and untamed potential, like the wild ox it represents. Most significant actions in life require courage: facing risks, confronting truths, and taking bold steps forward. Courage is what allows us to achieve greatness and push through challenges.

virtue

VIRTUE

Ansuz (ᚨ) symbolizes communication, wisdom, and inspiration. Virtue, as envisioned by great thinkers, means committing to the greater good through clear communication, personal mastery, and leadership. It’s about fully developing your talents to contribute to a thriving community.

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