BONA FIDES
Bona fides are what Green Berets use to determine if the people they link up with on a mission are the right people. Putting your faith in someone you haven’t vetted properly could cause a disaster that costs lives and almost guarantees the mission will fail. Establishing bona fides is critical at the start of any professional relationship and you should also be completely confident that the people you bring to your organization and events are the right ones. Rob doesn’t just talk about how to be successful in business – he leads from the front.
"Authentic, Award-Winning, and All-American
Horse Soldier Bourbon
American Freedom Distillery was founded by Rob and other Green Berets who had all served with each other in various conflicts. Horse Soldier Bourbon has won awards at every spirits competition – including double golds. Using the skills they learned in Special Forces, they handcraft this American product with the same sense of mission, dedication, and quality.
Leadership Solutions
Rob established Phalanx to help business go from Good to Great. Phalanx specializes in advising small and medium-sized companies so they can develop the infrastructure and expertise to create successful company cultures, establish strong leadership teams, and scale up to increase revenue.
Phalanx has extensive experience working at the highest levels of business and government throughout the world. It specializes in taking “best of breed” technologies and management strategies and integrating them with your existing systems in order to deliver a solution customized for your specific needs.
Phalanx also offers unrivaled Conflict Resolution services that utilize exclusive tools to get ANY team working together again.
Books By rob
Why I write
“I’ve always loved sharing knowledge – it was a big part of what we did as Green Berets. But I never dreamed of writing books or professional papers. However, there have been a few times in my life where I became very frustrated with the experts – who I felt were wrong or didn’t go far enough to really make something actionable or even understandable. That frustration motivated me to do something about it – that’s why I write. “
“And so my purpose in writing is to reveal what others have missed, to find what still needs to be uncovered, and to dig deeper for greater context and clarity – and make it accessible to everyone.”
Coming Soon! - "HERDING LIONS Leadership Lessons From the Green Berets"
Herding Lions
In his upcoming book, Herding Lions, Leadership Lessons From The Green Berets, Rob explains how to build and lead high performing teams that produce consistently outstanding results.
"A remarkable Book" - The Economist
The Insurgency in Chechnya and the North Caucasus
“Enormously helpful in understanding the ongoing conflict in the North Caucasus, and the gnawing feeling of dread as Russia prepares to host the 2014 Winter Olympics … free of cynicism and romance…” The New York Times
Selected Programs Featuring Rob
Find Out More About Rob
This beautiful documentary about the 75th Anniversary of D-Day won numerous accolades at multiple film festivals. Have a box of tissues handy!
Gary Sinese hosts episode 130 of Hiring America – in the first segment Rob talks about the founding of American Freedom Distillery and the business of making bourbon.
We are living in the Golden Age of Whiskey. You may know how to drink Whiskey, but do you know how to really enjoy Whiskey? Watch Rob give some tips on how to evaluate and enjoy the endless choices on the market today.
Watch Rob and the team as they conduct an underwater personnel recovery mission for a WWII downed pilot from the battle of Saipan.
HV012- For the Fallen
Rob hosts this annual National Public Radio (NPR) Memorial Day special featuring veterans remembering their comrades from multiple conflicts and reads their emails, poems, and journals as part of the NEA project: “Operation Homecoming: Writing the Wartime Experience.”